Increased Conversion Through Digital Presence
App for Shipyards Requiring Ship Lift Systems
The goal was to develop a user-friendly, modern, and information-rich mobile application that provides customers, partners, and technicians with easy access to technical insights, solutions, and contact points within Syncrolift’s portfolio of ship lift systems.
Client
Syncrolift
Service
Animations Strategy and Branding UI & UX Design
Industry
Maritime
Date
May 2020
User-Oriented Structure: The interface is built around the user’s information needs, with a clear division of product categories for quick navigation in an otherwise technically complex domain. Onboarding and Consent: The registration flow is designed with a focus on clarity and legal security, featuring explicit choices for privacy and license agreements. Visual Hierarchy and Iconography: Industrial information is visualized using custom-designed icons and technical illustrations to reduce cognitive load and improve content scanning. Modular Information Design: The solution uses a modular system for presenting text, images, and links, allowing users to dive into details about solutions such as Rigid Platform, Slipway, and Docklift as needed. Contextual Actions: Clear CTAs like “Contact Sales” are placed contextually at the point where the user has read about a product—maximizing the likelihood of conversion and contact.
The result was a user-friendly and professional tool for customers and stakeholders in a highly specialized B2B industry. The application simplifies communication between marketing, technical sales, and end users, while strengthening Syncrolift’s digital presence and brand in the maritime sector.