Digital Presence

Service Development for the Public Sector

The main goal was to modernize KLP’s digital presence by creating a user-friendly and accessible mobile experience that reflects their values: trust, clarity, and social responsibility. The project focused on simplifying complex information related to pensions, insurance, and savings, while also strengthening the brand across digital platforms.

Client

KLP

Service

Branding UI & UX Design

Industry

Finance and Insurance

Date

February 2017

+ User-Centered Design: Clear navigation and well-structured information architecture, tailored to different target groups – from retirees and employees to public sector employers. + Visual Consistency: A modern and muted color palette with inclusive imagery that conveys trust and closeness – aligned with KLP’s social role. + Mobile First: Designed for optimal performance on mobile and tablet, with a focus on accessibility and touch-friendly interfaces. + Clear Content: Emphasis on guiding language and action-oriented components to combine information delivery with conversion.

Visually, the modern, muted color palette paired with inclusive imagery reinforces KLP’s values of trust, clarity, and social responsibility. The mobile-first approach not only enhances usability on smaller devices but also ensures accessibility and performance, which are critical for today’s on-the-go users.