Product Design and Brand Development

Simplified Fund Saving

Making fund investing simpler, more understandable, and more accessible for the modern user. Harvest wanted a digital platform that combines advanced investment analysis with a low barrier to entry – all wrapped in a trustworthy and user-friendly design.

Client

Harvest

Service

Visual Design UX Design

Industry

Financial Technology (FinTech)

Date

January 2018

We developed a digital experience with a clear focus on: Visual Clarity and Trust: A balanced color palette and minimalist interface provide a professional look that builds trust – crucial for first-time fund investors. Insightful Data Visualization: Value development, risk profiles, and monthly savings are presented through simple, interactive graphs and modules that communicate complex information in an educational way. Mobile and Desktop Design in Harmony: A seamless user experience across devices, with a responsive interface and reusable UI components. Conversion Focus: Clear CTAs like “Buy,” “Sell,” and “Switch” offer straightforward action choices with minimal friction in the investment flow.

Full Dashboard
Full Dashboard
Full Dashboard

Harvest has a visual and digital profile that conveys control, simplicity, and confidence in the future. The solution encourages more people to invest for the long term – with insight, not just trust.